Bank Collateral Rebrand
Member of the Agency Review Committee for the bank. Agency task was to provide a new brand for the bank. Provided brand strategy and messaging suggestions, as well as art direction during the concepting phase. Also assisted in the redesign of bank wide collateral. Results included a successful new brand launch. The new brand look was implemented into all collateral, including capabilities booklets, brochures, flyers, and digital assets (websites, email templates, ATM screens).