Always On Quarterly Campaign - Spring
Collaborated to develop digital and print assets for the bank’s quarterly sales campaign which promotes personal and business products and services to customers and prospects. Assets created included website banners, email graphics, screensavers, social media graphics, lobby banners, flyers and a promotional magazine.
Website banner and screensaver promoting the CRE segment of the campaign
Emails promoting the CRE and Merchant Services segments of the campaign
Splash pages
Social media graphics
Premier Credit Card Onboarding Email Program
Created new emails and iconography for bank’s premier level credit card customer onboarding program. Developed 30 email templates targeting the various stages of customer onboarding for three different premier credit cards with various rewards and benefits. Responsible for UI design, iconography, photo selection, photo retouching, and image library build.
Email Templates Rebranding Project
Rebranding of bank’s customer email template library. Working collaboratively with bank’s agency, we developed over 50 templates targeting various bank products in the business, consumer and wealth management segments. Responsive design for desktop, tablet and mobile channels. Responsible for art direction, design, project management, photo selection, photo retouching, and image library build.
Social Media Graphics
Created social media graphics for various bank products, services, testimonials and promotions, which appeared on Instagram, LinkedIn, Twitter and Facebook.
