B2C Digital Assets
Art Direction, concept, design and photo shoot management of various B2C campaign and single-send assets. Includes a monthly specials campaign consisting of emails, mobile and desktop graphics. The ask was for playful, colorful, children centered graphics.
Monthly Specials Digital Assets
Emails & Mobile Graphics
Always On Quarterly Campaign
Developed digital and print assets for the bank’s quarterly sales campaign which promotes personal and business products and services to customers and prospects. Assets created included website banners, email graphics, screensavers, social media graphics, lobby banners, flyers and “In Your Corner”, an ADDY award-winning promotional magazine (digital & print).
ADDY Award
Magazine Advertising Spread category
Honored to be selected a winner at the American Advertising (ADDY) Awards 2022 in the Magazine Advertising Spread category for California Bank & Trust “In Your Corner” magazine, Spring 2021 edition.
Website banner and screensaver promoting the Commercial Real Estate segment of the campaign
Emails promoting the Commercial Real Estate and Merchant Services segments of the campaign
Splash pages
Social media graphics
Premier Credit Card Onboarding Email Program
Created new emails and iconography for bank’s premier level credit card customer onboarding program. Developed 30 email templates targeting the various stages of customer onboarding for three different premier credit cards with various rewards and benefits. Responsible for UI design, iconography, photo selection, photo retouching, and image library build.
Email Templates Branding Project
Worked collaboratively with bank’s agency, to brand and develop over 50 email templates targeting business, consumer and wealth management segments. Responsive design for desktop, tablet and mobile channels. Responsible for art direction, design, project management, photo selection, photo retouching and image library build.
Social Media Graphics
Created social media graphics for various bank products, services, testimonials and promotions, which appeared on LinkedIn, X (Twitter), Instagram and Facebook.
